Hugely popular and beloved by millions, MR. FOOD is an original. He was the first TV chef to promote practical, "anybody can do it" cooking and food preparation solutions, and, after more than 30 years of sharing his unique brand of quick 'n' easy food tips and recipes with viewers across the country, MR. FOOD continues to find fresh ideas for cooking up fun in the kitchen.
Art Ginsburg developed the MR. FOOD entity that has been a trusted name in media syndication as well as the consumer marketplace for more than a quarter of a century. With beginnings as a butcher with a flair for theatre, Art's "MR. FOOD story" began with his local television debut in 1975. Before long, MR. FOOD burst onto television screens across the Northeast in his self-syndicated, appealing 90-second food vignette. Rave reviews poured in!Mr Food small
By 1982, King World took notice of MR. FOOD and brought him on as a client.(King World now syndicates such well-known television shows as "Oprah," "Jeopardy," and "Wheel of Fortune.") Today, the MR. FOOD vignette is syndicated to affiliates in more than 130 television markets across the country, bringing MR. FOOD into the homes of more than 6 million loyal fans daily.
The broad mass appeal of MR. FOOD led to a cookbook contract with William Morrow & Company in 1989. Now, with a track record of more than 40 MR. FOOD cookbooks, the MR. FOOD group has relationships with publishers HarperCollins, Oxmoor House (a division of AOL Time Warner), and the American Diabetes Association (ADA) -- with MR. FOOD diabetes cookbooks ranking among the all-time top-selling ADA consumer books...from all categories!
Mr Food LargeWith the television food vignettes and the cookbooks, a true American brand was born. In 1993, MR. FOOD went to QVC, where the increasingly popular brand was responsible for more than 25 million dollars in cookbook sales. As a result of the enormous success and growing credibility of the MR. FOOD brand, the MR. FOOD licensing division was launched in 1995. The MR. FOOD image became synonymously associated with quality product endorsements adhering to the no-nonsense "quick 'n' easy" MR. FOOD philosophy.
The MR. FOOD group now has to its credit a high-profile consumer Web site, www.mrfood.com, offering recipes, information, cookbooks and food-related products adhering to the MR. FOOD no-nonsense food preparation philosophy, in addition to a popular recipe continuity program, produced and distributed by Oxmoor House. The MR. FOOD brand has become well-known to manufacturers and councils desiring to align themselves with a credible, trusted spokesperson who values quality and maintains exceptional standards.
MR. FOOD provides viewers, readers, and fans with the information they need to become heroes in their own kitchens. He knows that busy lifestyles require practical mealtime solutions, and he continues to provide creative ideas and fool-proof, tasty recipes that use only readily available ingredients. Anyone can prepare and enjoy MR. FOOD recipes. That's because MR. FOOD stands for value, great taste, and quick 'n' easy practicality.
Mr. Food, OOH IT'S SO GOOD!! and the Mr. Food likeness are trademarks of Ginsburg Enterprises Incorporated. Copyright 2007 Ginsburg Enterprises Incorporated. All rights reserved. Material may not be reproduced in whole or part. All rights reserved.