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Mid-County Madness game boosts sales of fan gear
Fans in Nederland and Port Neches-Groves are breaking out their purple and white and black and gold for Mid-County Madness.
They're giving a spirit boost to their team on the field and a sales boost to local stores.
Fans are buying balloons, shirts, baskets and bows, increasing sales for area stores.
A manager at The Classy Peacock says she sees sales similar to those for back-to-school shopping, making sales from the game something the store expects every year.
The game helps not only retail stores. The executive director of the Nederland Economic Development Corporation says fans spend money at restaurants, hotels and other businesses.